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It is a mainstay of the Firm to provide a wide spectrum of legal services to media, sports clubs, sports and entertainment investors, sports goods manufacturers and sponsors. We have devoted ourselves to innovations in the sports and entertainment industry. The lawyers engaged in this area combine legal experience with industry familiarity. The Firm has outstandingly developed a specialty in rendering services to sports clubs and theme park projects in China. Specialization in this area enables the Firm to follow the trends and practices in the fields of interest which affect our clients related to sports and entertainment industry. In particular, in the past two years, one of our senior partners is called upon to act as Lead Counsel on the theme park projects in the northern and southern parts of China.

The other services in this area include: structuring legal framework for sporting federations, leagues and clubs; preparing sponsorship, merchandising and licensing contracts; advising on exploitation of traditional and developing broadcasting, digital and data rights; advising on event organisation and management; advising on exploitation and protection of intellectual property rights in sports brands particularly for sports goods and apparel manufacturers; advising on player contracts, endorsements and transfers; adivsing on stadium and sports venue construction, financing, property development and related issues; representing athletes, athlete agents, sports governing bodies and sports equipment and apparel manufacturers in disputes affecting all facets of their operations; representing sports equipment and apparel manufacturers in product liability suits, patent, trademark and copyright infringement litigation; negotiating and drafting sponsorship, licensing and endorsement contracts on behalf of sporting goods manufacturers and companies wishing to sponsor teams and athletic events.


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